Adam Waegele
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July 12, 2025

Renewals Come From Relationships

Most companies treat renewals as a transaction.

We started treating them as a relationship.

Instead of beginning renewal conversations 15 days before expiration, we moved them to roughly 120 days out.

That simple change created more time to solve problems, demonstrate value, plan for growth, and eliminate surprises.

The result?

94% Gross Revenue Retention and 112% Net Revenue Retention.

Customers rarely renew because of a perfectly timed quote.

They renew because they believe you're invested in their success.

Renewals don't start when the contract is about to expire.

They start the day after the last one is signed.

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